Marketing Strategies
RESEARCH- gathering data to make more effective decisions-collection and analysis of information about marketing strategy, consumers, competitors
- Market monitoring
- Finding or developing new markets
- Testing new product
- Determining product placement
Ways to conduct market research (product trials, customer surveys, encouraging customers feedback, focus groups
ATTRACT - creating comprehensive, multichannel strategy in media, and events marketing
Ways to attract customers via digital advertising:
- Display advertising, social media marketing,
- Search Engine Optimization (SEO),
- Search Engine Marketing (SEM),
- E-mail advertising.
ENGAGE- involving customers in creation process, also taking advantage from synergy- teaming up with businesses that offer complementary services.
Types of groups to collaborate with: R&D centers, federal laboratories, national agencies etc.
GROW- raising business through personal interaction, consultancy and education.
Creation of Strategic Aliances (SA)
- Shared manufacturing
- Research and development (R&D) arrangements.
- Distribution alliances
- Marketing agreements
Marketing Intelligence
- Market Needs
- Market growth
- Market Segments
- Growing new Markets
- International Marketing
Resources for Marketing your Product
Web resources
Mobile Resources from Apple's App Store and Google's Android Play Store
- marketing fundamentals
- digital marketing
- learning marketing
- managing, monitoring and measuring social media sites
- digital marketing techniques and tools
- access to social media channels
- building and managing online relationships
- access to information from preferred sites and blogs
- blogging tools for business use
- news on technology, apps and mobile information
- Analytics